Microsoft Bing Maps Beta adds much richer images

Microsoft's new street-level imagery in Bing Maps takes advantage of Silverlight to do things Web applications can't, according to the company.

Microsoft is kicking Bing Maps into a higher gear, announcing a beta version of Bing Maps that uses Silverlight to display 3D images and its own version of street-level images.

The company announced the new beta Wednesday amid a discussion of other improvements to Bing Thursday at its San Francisco offices in a presentation for the media. Bing Maps Beta is rolling out Thursday along with several other new features in the main Bing search results.

Bing Maps Beta requires Microsoft Silverlight to deliver very smooth three-dimensional transitions between satellite and street-view imagery. Like Google Street View, Microsoft has driven the streets of major cities such as San Francisco and assembled its own library of map-related images.

The new beta service can also find images of items inside popular destinations, such as art exhibits inside museums and other geotagged images available on the Internet through Microsoft Photosynth. Developers can also create Web applications to run inside the Bing Maps Beta, such as an application that works with Newseum to index local papers inside maps and let Bing users see the front pages of newspapers across the country.

In addition, Bing Maps Beta users will be able to see local tweets through a partnership with Twitter demonstrated during the event. Twitter recently rolled out a geolocation service.

Updated 11:29 a.m. PST: Microsoft has street-level imagery for around 100 U.S. cities, it said, and is adding more imagery on a constant basis.

More to come.